Honeoeye Falls Distillery

Consumer Goods



Honeoeye Falls Distillery, a local craft spirits; Rochester, NY creates spirits that are truly unique and quite nothing seen in the liquor space from the label design to the liquor itself. Every item has been carefully considered and mastered before anything is sent to the TTB (Alcohol and Tobacco Tax and Trade Bureau) for government approval.



Since aW Marketing firmly believes in team synergies and an idea that we are not a jack of all trades, we felt it made perfect sense to bring in another creative professional to bring the Honeoeye Falls Distillery vision to life. aW Marketing, has partnered on this account with Gino Spata, an independent graphic designer and illustrator from Connecticut to help in achieving the vision for Honeoeye Falls Distillery. Gino Spata, has been a professional graphic designer for years and brings nothing less than stellar creative to this account.


Jason Adlowitz, aW Marketing owner decided to become the visionary lead and Creative Director and leave Gino Spata lead designer and illustrator. We felt this team made the most sense in solving each and every creative marketing and label challenge for Honeoeye Falls Distillery. In working alongside Honeoeye Falls Distillery owners Teal Schlegel and Scott Stanton, aW Marketing has had the great opportunity to create some gorgeous looking labels for over 10 different liquors that are sold to over 40 different states across the United States.






“When we first opened our doors at Honeoye Falls Distillery, in 2015, we hadn't put much thought into the design and purpose of our brands and labels. It was when we met aW Marketing that we realized the need to invest in thoughtful and quality representation for our products. This allowed us to make an eye catching first impression that greatly effected the reception by our distribution partners and consumers. Since then we have designed an entire spirit portfolio with AW and continue to receive praise and complements for the label design work. It is a critical part of the products we produce and AW has delivered to the highest degree.”

– Teal Schlegel

Head Distiller
Honeoye Falls Distiller



Hope for Heather – Business Card Refresh

Next Project

See More